Yes. We want to be extremely clear about this, because our lawyers and our marketing team have asked us, for different reasons, to be extremely clear about this. It is the dust from the bottom of the bag. That is the product.

You could. You could also churn your own butter and read the news by riding to town. But your bag yields perhaps a tablespoon of unsorted, unsifted, mixed-mesh dust, while our jars hold four ounces of screened, single-origin fines at peak settle. This is the difference between finding a grape and viticulture.

Fines are not fresh. Fines are settled, which is better. Freshness is a property of cereal that hasn't finished becoming what it was always going to be. Every jar lists its settle date, and jars under three weeks of settle are not sold at any price.

No. Marshmallows do not produce fines. They arrive at the bottom of the bag intact, and no amount of transit changes this. We address the topic at length on The Fines page, and we ask, gently, that you stop.

Each jar contains everything its parent bag contained, concentrated. If the cereal had wheat, the fines are, in a sense, mostly wheat. Full disclosure panels are printed on every label, and the Fruit Ring panel is the longest document we have ever published.

Partner settling rooms, where sealed bags rest until their fines fully commit to the bottom. The bags are then opened and tipped over a 14-mesh screen by a person whose entire job this is. His name is Gary. He is very good.

We want to make sure we've understood the complaint.

It is exactly as good for you as the cereal it came from, per ounce, which we encourage you not to look into further.