Tuesday or NotGenève · 1886
 

For the press

Campaign imagery

The current campaign, approved for editorial use. The house asks that the watch never be shown alongside a clock, a calendar, or another Tuesday.

Portrait campaign poster: the watch under a golden spotlight with the tagline One Truth, Once a Week.
Campaign I. One truth. Once a week.
Landscape campaign image: the watch on yacht decking beside the sea, with the tagline The Days Drift, You Will Not.
Campaign II. The days drift. You will not.
Square campaign poster: the watch centered in vast ivory space with the tagline The Only Complication That Matters.
Campaign III. The only complication that matters.